


Imagine that you move back to your hometown. You find the perfect apartment for you and your daughter. You land a job you really enjoy. You meet up with old friends you haven’t seen in years. After work, you go out for a few drinks with two of these friends – still in your work clothes.
That night you end up in the hospital, fearing for your life. Over the following week, your world is turned upside down. You lose your child. You distrust those around you. You fear the town you grew up in.
For Michael Poll, this scenario is all too real. On June 22, 2007, this is exactly what happened to him.
After work he met two old friends at a local Brantford bar. During their walk home, Poll’s friend approached two males for a cigarette. Words were exchanged. In a matter of seconds, Poll witnessed his friend being hit over the head with a baseball bat so he tried to interject. The second male then attacked Poll, stabbing him four times with a large kitchen knife. Poll suffered four stab wounds, including a four-inch-wide, four-inch-deep gash on his upper back. The altercation was all over a cigarette. Poll does not even smoke.
All of Poll’s injuries were consistent with self-defence. He was rushed from Brantford Hospital to Hamilton General Hospital to determine if any organs had been punctured. Lucky for Poll, his assailant was right handed; otherwise, he may have lost his life. That is where Poll’s luck ended.
Before leaving in the ambulance, he provided the police with an exact description of his attackers – right down to the graphics on their clothing. However, because of his condition, he could not give a statement.
Three days later, Poll was recovering in his home when two officers visited him. Poll was looking forward to explaining what had happened that night. To Poll’s amazement, this visit was not for a statement. He was being charged with assault with a weapon.
One of Poll’s attackers accused Poll’s friend of starting the fight using a baseball bat. Even though Poll was never accused of having a weapon, he is being charged. “This is absurd,” says Poll’s girlfriend. “My faith in the justice system has been shaken. I never thought you could get charged for saving the life of a friend, for sacrificing your own personal safety.”
Poll’s attackers were “essentially unharmed,” according to police reports. However, Poll’s two friends suffered from stab wounds; one was stabbed in the forehead and the other was stabbed twice in the hand.
Dan MacLean from CHCH News reported on this case. He referred to it as a “battle royal”. When Poll was charged he quickly went from a victim to a criminal in the public eye. The media are now lining up against him.
In the eyes of the court you are innocent until proven guilty; however, in the public eye, you are often guilty until proven innocent.
The media can be a very powerful tool in criminal defence cases. Negative publicity can seriously affect the court process. In her book, Courting the Media, Margaret A. Mackenzie explains that the proper – or improper – use of the media by the defence can mean the difference between life and death. Mackenzie highlights the importance of using the media to even the playing field between the accused and the accuser. She explains the importance of presenting a friendly face, a positive personality and a favourable image to the public.
When someone is accused of a crime, his name and mug shot are plastered in newspapers and on television. This is the time when an aggressive media relations campaign must come in.
A key factor in Poll’s case will be how the media portray him. The public needs to know he is not a criminal. Rather, he is a wonderful and caring father, brother, son, grandson and boyfriend.
Poll is described by friends as outgoing, adventurous, intelligent, humourous and loving. The six-foot-three-inch tall athlete enjoys snowboarding, basketball, football, camping and computers. He is a victim. “Who walks home and gets stabbed four times, could have died, then gets charged?” asks Poll. “I’m afraid of what might happen to me next.” Poll is a victim and he must be seen as a victim. He protected a friend, something that many people faced with a similar situation would have done.
Poll is confident that the truth will be revealed in court; however, his life has already changed drastically because of the accusations. A court date has not been set and his life appears to be at a standstill. This case dominated his life.
Poll, a loving father, has not seen his daughter since the weekend of June 22. Missing Christmas with her and her third birthday has taken a toll on him. He is a loving father whose face lights up every time he speaks about his little girl. He opens up his wallet and proudly displays pictures, waiting for the time he can see her again. He desperately wants his life back.
Police reports indicate that Poll’s assailants – a career criminal and an admitted drug addict – “showed a total lack of regard for human life.” Poll should not be placed on the save level as these monsters. An effective media relations campaign will help to repair his tarnished image.
